Monday, November 17, 2008

Newsletter Subscription Pop-up's Are Very Annoying

Newsletters sent by e-mail can be a great way to connect more with your readers and offer them a little bit more information than is available on your blog. You can give them secret tips and tricks that you either will not post about on your blog, or send through the newsletter early. A lot of people sign up for newsletters and I receive a few everyday.

By sending out newsletters you will be adding to your site. You can also monetize them and even provide affiliate links to products that can earn you even more money. It's also something that doesn't have to be sent out every day as most people don't expect them that often. It is not uncommon for them to be sent out weekly, bi-weekly, or even monthly but make sure to have a decent amount of information in each one.

The problem that I have been seeing lately is the way some people are trying to gain more subscribers. Pop-ups. It is very intrusive and I will always close it. It looks unprofessional, but some of the most popular bloggers started to do it.

Darren Rowse has a pop-up on his blog about photography, Digital Photography School and wrote about how to drastically increase email newsletter subscribers over at ProBlogger. Even Jeremy Schoemaker over at ShoeMoney had the pop-up.

Will this be a new trend? I hope not because I see others reading about the increase in subscribers and then start doing it on their blog. So how do you increase your subscribers without the intrusive pop-up?

First, you must have an informative newsletter that comes out pretty often. Make sure to have the subscriber form or link above the fold where it is easily found. Have a little snippet about subscribing to your newsletter either at the end of every post or at the beginning. Talk about the insider tips and special deals you can receive when you sign up and either bold it or italicize it.


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