Wednesday, November 12, 2008

Importance Of Creating A Social Network Profile

Most people have some sort of social network profile out there on the web. Whether thats a profile that's personal on MySpace or Facebook, or a profile on Twitter or Plurk for your website.

There are a few questions about social networking and creating a profile and I will try and answer them here.

Photo courtesy of Barbara Rozgonyi

Question 1: Why do I need to create a social network profile?
Creating and updating a social network profile will connect you with more people than just those searching through Google or Yahoo. Most social networking sites allow you to become friends with people which will connect you even more with them. Creating profiles at multiple sites can also bring more visitors to your site.

Question 2: How will this profile improve my site?
These profiles will allow you to create a community surrounding your site. Not only will people be able to comment on your site but they will be able to contact you through other means than email. This sort of contact is a lot more intimate than email. This community will follow your site and be loyal readers as most social networking websites will allow you to link your site.

Once you start to market your site through your social network profile, start marketing your social network profile through your site. This way they are interconnected and will expose them to the most people.

Question 3: Okay, so I made one, when do I combine my real life profile and my blogs social profile?
That is a very tricky question. It depends on if you are just blogging to express your opinions and ideas or you are trying to start a business. If your goal is to start a business than I would say combine them. You want to start building a brand (something I will talk about in a future post) and combing your two profiles will help start this. If you are just blogging to express your opinions and ideas than I would say keep them separate.

Question 4: Which social networking sites do I join and how many?
Basically if you spend a lot of time online than you can join multiple social networking sites and create profiles. But you want to make sure you can update them all. Don't create a Plurk profile and then never use it. You won't gain any friends nor will you help your site. This doesn't mean you need to update it multiple times a day like some people do, but at least keep it updated.

The kind of social networking sites depends on what niche your site is in. Facebook profiles and MySpace profiles will work for any site, but check out my big list of social networking websites and join a few that interest you and a few that are in your niche.


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