Tuesday, December 23, 2008

Is Facebook Going To Lose Social Media Consultants Clients?

During my normal perusal of Twitter, I noticed something from Chris Brogan. His tweet was about possibly deleting his Facebook profile. It caught my attention and clicked on the link that brought me to his website.

He had written a quick post about the ads on Facebook. Basically he had seen a couple of inappropriate ads talking about women cheating and sexual encounters. I personally haven't seen any inappropriate ads on Facebook, but the reason I bring this up is a comment that I saw.

The comment was from Pete Codella, someone I hadn't heard of before but works in public relations and consults about social media. He said...
Chris - I couldn't agree with you more. I’ve also noticed some very distasteful ads on Facebook lately. It makes it increasingly difficult for me to be a proponent of using Facebook as part of a company’s online marketing and positioning strategy.

For someone who does consulting on social media or someone who is looking to do that for a living (me!) it's something that they need think about. Business are looking to get into the social media networks and if ads like those are riddled through Facebook, it might be hard to choose that network.

Facebook is such a big network that this one group of advertisements might be overlooked and seen as an anomaly, but who want their business associated with these ads? Facebook needs to be careful or they might lose those profiles and social media consultants might shy away and use other networks to promote their clients. It's just another thing to consider.


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