Monday, December 1, 2008

Brand Your Business And Website, Now

For your business or blog or site to survive, it needs to have a brand. This brand needs to be recognizable every where and by every one that sees it. There are four ways to create a brand and I will detail them below.

Image courtesy of

If you ever been to a NASCAR event or watched one on TV, you have most likely seen all the names and logos on the cars going around the track. Most of them are small but you can still make out the company because of the brand. It's a very powerful thing.

The first way to brand your site is with a logo.

Image courtesy of bijoubaby

Logo's are very powerful. I'm sure you know what the logo is above, it's Pepsi. This logo is recognized throughout the world without even a name attached to it. A lot of logos have the company name with it but if your logo can stand alone, then it's even better. There are others as identifiable as the Pepsi logo including the Nike swoosh and the Mac apple. If you can create a simple logo like those that can be identified as your business or site, then you have a very strong logo.

Another way to brand your business or website is the name.

Image courtesy of boback

Every one knows what Coca-Cola makes. Their name is synonymous with their logo, because it is their logo. You don't just have to see their logo, but if you hear Coca-Cola you know what the logo is and what someone is talking about. When I says ProBlogger you most likely know what I'm talking about. The same with Google or Microsoft.

The third way to brand your site or business is with your name.

This way to brand your business might be a little harder but if you can do this, you will always be known for it. When I say Darren Rowse, most of you will think of his site ProBlogger, Digital Photography School, and now more recently TwiTip. Other big names are Chris Brogan for his social media prowess or Seth Godin for his take on marketing and blogging.

There can be disadvantages to doing this though. Your name will always be linked to the site or business you create, especially if you are on the Internet. So be careful before choosing this way of branding. If you ever plan on selling your business or website, it might be difficult because it is named after you. And it could be bad if they then change it to something bad or distasteful.

The fourth way to brand something is with a mascot or caricature.

It's not new but something I am seeing frequently are cartoon characters on a lot of sites. Mascots are popular in sports venues but it seems that Internet has caught on and blogs have started using them to brand their site. From The Net Fool to SlyVisions to The University Kid to the super affiliate Zac Johnson to John Cow. The cartoon characters are every where. Once your caricature is on your site and you start creating social network profiles, you can use that as your avatar which will further the reach of your brand.


Mike Templeton said...

You've put together several great tips for creating brands around businesses and websites. My idea with Microblink was to create a name that could easily translate to what is being discussed, "microblogging".

The logo used on the site is maybe not quite as memorable, being that it uses the common theme of a speech bubble, but hopefully the combination of the colors, lettering style and the name itself all work together to help define the website's brand.

Boss said...

Well microblink definitely is close to micro-blogging. Your logo looks great and the arrow you use with the speech bubble can be very marketable.

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